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of providing solutions in a variety of industries
Objective:
Solution:
Result:
2000
Objective:
Solution:
Result:
1999
Objective:
Solution:
Result:
1998
Objective:
Solution:
Result:
Improve on the system of selling excess rubber inventory. Conduct, on the Internet, a
continuous, simultaneous and combinatorial auction that allows buyers to submit
individual and package bids.
The seller realized prices 7% higher than sales of identical product conducted under
traditional auction rules.
KB Homes
To kick-start sales of a single-family home project, located in a desert resort area, during
the off-season.
Conduct a four-week marketing program culminating in an Intellimarket Auction System
continuous and simultaneous Grand Opening auction of 19 homes.
19 homes sold at market prices and resulting momentum that enabled the project to sell-
out one year ahead of schedule. Profits for seller are maximized.
Las Casitas
To maximize prices of condominiums in a strong economy with rapidly rising prices.
Conduct a four-week marketing program culminating in an Intellimarket Auction System
continuous and simultaneous auction of 14 condominiums.
All homes sold and closed in 30 days at prices that exceeded developers proposed
asking prices by 16%. Over $700,000 of revenue was realized which would have been
lost if "conventional" marketing methods had been used.
Hewlett Packard
Improve the accuracy of sales forecasts for new computers being introduced to the
marketplace.
Over a one-year period, using Intellimarket™ Rational Forecasting System,
knowledgeable employees participated in a series of information exchanges.
Intellimarket™ aggregated and disseminated to all the participants in the exchanges, the
scattered knowledge and wisdom from within the organization that was obtained from
participants.
Intellimarket™ Rational Forecasting System's market driven model provided a series of
forecasts, which in all cases were closer to actual sales results than those generated by
the company's forecasting unit.
