Surplus Advisors uses the Trade-in Program to stimulate current
demand while maintaining gross margin for Manufacturers and
Retailers
Overview
The Trade-in Program is a service provided to manufacturers and/or retailers. Under the program, authorized retailers may
accept trades (with no inventory risk) of older model products directly from consumers in exchange for the purchase of the
latest models.
Surplus Advisors has created a dynamic pricing model which constantly updates the value the customer will receive for their
traded item.
This unprecedented program increases the new product purchase cycle allowing retailers to make more sales and forge better
relationships with their customers and suppliers.
Traded models are then taken through a meticulous inspection process and sold back to the consumer market as Certified
Pre-Owned models.
Under this program, Surplus Advisors is responsible for all forward and reverse logistics, warehousing, e-commerce, customer
service, marketing and brand management.
Surplus Advisors can provide this service while appearing as a "third-party" between your business and your customers or we
can seamlessly integrate with your operations from the customer's perspective.
To see an active Trade-In Program, go to TradeInWatches.com. You need to complete the form to link back to this site. If
you do not wish to receive a "bid" for a trade-in, please write "Test" in the name field.
Target Users:
This program is excellent for manufacturers with goods that hold value in secondary markets.
Most manufacturers are excellent at producing, marketing and distributing their goods. Surplus Advisors expertise in market
valuation and logistics enable us to provide value to these manufacturers by handling these programs for them under a
"certified pre-owned" label. The net result of a pre-owned program is that it creates a "win, win, win" situation for
manufacturers, retailers and consumers.
Examples of existing trade-in/pre-owned programs used by or contracted by manufacturers are the luxury auto industry and
golf club industry.
This program is also available to retailers of luxury-brand goods. Retailers also can license our dynamic pricing model, which
can be tailored to their specific needs, to create their own trade-in program with their existing customer database.
